Stella Artois
Logo first used: 1366
Company founded: 1366
Parent company revenue: $43.2 billion
Industry: Beverage
Stella Artois has its origins in the Den Hoorn brewery, established in Leuven, Belgium in 1366. Brewer Sebastian Artois purchased the brewery in 1708 and renamed it after himself. The addition of the word "Stella," meaning "star" in Latin, came in 1926 with the release of the Christmas Star seasonal beer. Despite changes in management over the years, the original horn logo has remained unchanged. Distributed by Anheuser-Busch-Inbev in over 80 countries, Stella Artois is considered the best-selling Belgian beer worldwide, according to Plato Logic Limited, a beer market data company.
Twinings Tea
Logo first used: 1887
Company founded: 1706
Parent company revenue: $22.6 billion
Industry: Beverage
Twinings Tea has maintained the same logo for 227 years, featuring capitalized font beneath a lion crest. This makes it the world's oldest unaltered logo in continuous use, as stated on the company website. Founded by Thomas Twining in 1706, the company has remained in the same location on London's Strand. In the early 18th century, tea was not a common choice for British breakfast drinks, with coffee, gin, and beer being more popular. However, by the end of the century, tea had gained immense popularity. Now in its 10th generation of family ownership, Twining's is a globally recognized company, distributing its tea to over 100 countries worldwide.
Bass Ale
Logo first used: 1876
Company founded: 1777
Parent company revenue: $43.2 billion
Industry: Beverage
Since 1876, Bass Ale has been using the red triangle logo, which was the first registered trademark ever issued by the British government. The simplicity of its design may have contributed to Bass becoming one of England's leading beer producers by 1890. The logo gained such popularity that it was featured in Edouard Manet's 1882 work "A Bar at the Folies Bergere" and was explicitly mentioned in James Joyce's novel "Ulysses." Bass Ale was even associated with the sinking of the Titanic, as it was carrying 12,000 bottles of Bass in its hold when it sank. According to Anheuser-Busch-InBev, Bass ale was even fought over by Napoleon.
Shell Oil
Logo first used: 1904
Company founded: 1833
Parent company revenue: $451.2 billion
Industry: Energy
In 1891, Marcus Samuel and Company started shipping kerosene from London to India and importing seashells to sell in European markets. The seashell business was initially very successful and made up most of the company's profits. In 1897, Samuel officially named the company "Shell" and chose a mussel shell as its logo. The logo was later changed to a scallop shell in 1904. In 1907, Shell merged with the Royal Dutch Petroleum Company, keeping the iconic logo that is still associated with the oil conglomerate today. In 1915, Shell opened its first service station in California, introducing the red and yellow color scheme that is still used. Today, Shell is one of the largest energy companies in the world, with a market value of nearly $260 billion.
Levi Strauss & Co.
Logo first used: 1886
Company founded: 1837
Parent company revenue: $4.7 billion
Industry: Clothing
The Levi's logo, featuring two horses, is as enduring as the denim it is printed on. First introduced in 1886 to expand market share before the jean-making process patent expired, the logo became so popular that early customers would refer to the pants as "those pants with two horses." The brand was known as "The Two Horse Brand" until 1928 when Levi Strauss trademarked the Levi's name. With approximately 16,000 employees worldwide, Levi's now offers a range of products including jeans, casual and dress pants, and jackets.